Several employers committed age and gender discrimination by targeting their Facebook ads to prevent older individuals and women from seeing them, according to the U.S. Equal Employment Opportunity Commission (EEOC).
The EEOC ruled in July that there was reasonable cause to determine that Capital One, Edwards Jones, Enterprise Holdings, and DriveTime Automotive Group were guilty of illegal age discrimination. It also ruled that Nebraska Furniture Mart, Renewal by Andersen LLC, and Sandhills Publishing Company were guilty of both age and gender discrimination.
The EEOC determined that these organizations' 2018 advertisements violated civil rights law by keeping women and/or individuals over 40 from seeing job ads. Now, the seven employers can either settle with the EEOC or go to court.
Facebook said it will take measures to prevent future discrimination by changing how employers, landlords, and creditors can target ads.
This is the first EEOC ruling concerning Facebook ads. However, the EEOC has received many more complaints about targeted Facebook ads.
Ariana Tobin "Employers Used Facebook to Keep Women and Older Workers From Seeing Job Ads. The Federal Government Thinks That's Illegal." propublica.org (Sep. 24, 2019).